Google map searches are vital from your marketing standpoint. This can prove a lead-generating machine for local business setups, as this helps you stand out from your competitors.
Let us understand more about it in detail and how Digital Consociate helps businesses to achieve this phenomenal feat.
Why Map Search Optimization?
The term search engine optimization or SEO is known to businesses and vendors. If we put it simply, SEO is an activity, if done with precision, it boosts websites’ content to improve rankings in the search engines. However, in today and age, a good SEO will bring you inter-state or inter-city audiences, but it might not add up to local area store visitors, or inter-city audiences.
The local-online-searching-offline-buyers bank on the Google Maps app and local businesses results in Google searches. This calls for map optimization services for a website so that it can top the ranks in map search results in apps and in conventional searches. Here, the role of Digital Consociate starts.
What is Google Map Search Optimization?
Google Map optimization is an important part of a website’s SEO strategy. This includes arranging or changing access to Google Maps to increase business website traffic and local store visitors.
Commonly SEO strategies revolve around on-page optimization, but Google Map Optimization is completely an off-page venture.
Today, customers— inquirers of things hardly bet on directories for getting contact details of local stores and businesses, as this information can be obtained with ease on Google Maps.
Digital Consociate is there to help you achieve this with flying colors. We have been providing Google map SEO services to local shops to rank locally to boost their sales and services.
How Digital Consociate Helps You With Google Map Optimization.
As optimization services specialists we have been helping businesses to attain the best SERP scores for their pages in search engines. Google map optimization service is our forte. We start with claiming ‘my business page’ for your business, and then make sure all details are put in order. This information can range from contact details to business name and address, your website URL, email id, and more.
Then to consolidate the local maps optimization further, we make sure that all the business details are correct on the business website, social media pages, and directory listings. We know the mismatched details could lessen the chance of search rankings by a considerable percentage.
Collecting and Responding to Reviews/Feedback
You cannot shy away from reviews, as once the listing is created it opens the door to receiving reviews. We encourage businesses to push and attain positive reviews on their business page. This can be attained by service providers and businesses by providing the best services and exceptional products and then applying for feedback from satisfied customers.
After receiving feedback from your satisfied users, it is vital to respond to them, this exercise persuades more users to share their reviews negating the dent that may be caused by negative reviews.
Proactive replies to customers’ reviews create a reliable and positive picture in the minds of visitors as it confirms that you are concerned and attentive to resolving their issues. Taking cognizance and replying to negative feedback indicates you are determined to help customers at length until they are stratified.
We can assure you that this practice can propel local map optimization drastically.
After genuine local reviews on your ‘my business pages’, we move to target other facets such as creating local content for your website and creating blogs.
Use Of High-Quality Images on My Business Listing
Our experts make sure that high-quality images are used on your listing. The photo-identifying technology of Google is evolving at a rapid pace. So a good image adds the plus point. Importantly, customers buy what they see, they ought to take decisions on the quality of the images they view on your listing in Google. Thus, listing without photos can be less attractive; which can hinder Google map listing optimization.
Regular Posting to your Google Map Business Listing
There is no difference between any other social media platform and Google maps. We will be publishing posts from time to time on your business listing page.
Regular posting works as a charm, it helps Google understand that your business listing is managed practically, and this factor weighs heavily in determining the ranking of your page.
Also, this helps the consumers, as their every search has a high intent. These postings make sure your business listings catch and hold the eyes of the viewer, which in turn helps you get your bids on the table of the target audience.
What is a Local Map Pack?
A set of three local businesses which appears in a user’s search is Google’s Local Map Pack. There were seven packs previously which are reduced to three recently.
This feature is exclusive and comes with a tap-to-call function. The functionality can leave a powerful impact when it comes to local lead generation.
Digital Consociate also provides SEO services and successfully impacted hosts of businesses to appear in Search Engines to boost traffic, generate leads, and increase sales.
Map Search Optimization, caters to users who conduct “near me” searches, with a ratio of 50 percent visiting shops in 48 hours. Digital Consociate helps you achieve this.
A Service Lets You Provide More Information About Your Business When It Appears In Search.
Beyond A Url And Description, You Can Add Business Photos, Videos, Telephone Numbers, Business Hours, A Delivery Area, And Links To Reservation Services.
A Cover Photo And Snippets From Maps And Street View Help Potential Customers Know What To Expect When They Arrive For The First Time.
In This Guide To Google My Business, You’ll Learn About The Most Important Aspects To Take Into Consideration To Verify Your Google My Business Presence And Maximise Your Local Search Results By Optimising It.