Growth Hacking Often Utilises The Product To Drive Growth Via Referrals And Increasing Retention, Something Not Generally Within The Purview Of Digital Marketing. Growth Hacking Often Connotes A Series Of One-Off Incremental Improvements That Are Less Likely To Persist For A Long Duration. One Distinct Characteristic Of Digital Marketing Is That It Includes Brand Marketing Activities, Unlike Growth Hacking. Growth Marketing Strikes A Balance Between Growth Hacking And Digital Marketing, While Growth Marketing Is Typically More Roi-Focused Than Traditional Digital Marketing, Brand Building Activities Are Necessarily Off-The-Table. And While Growth Marketing May Still Include Product Enhancements To Achieve Marketing Goals, There Is A Stronger Emphasis On Long-Term Sustainability.