Seo Or Search Engine Optimization Is As Defined The Methods And Strategies Of Businesses To Help Index Their Content (Website Pages, Videos, Posts, Etc..) Above That Of Competing Content For A Relevant Search Query. When Marketers Talk About Seo Strategies, It’s Often In Regards To Google’s Search Engine. Search Engine Optimization Doesn’t Refer Only To Google, It Involves Optimizing For Several Different Types Of Search Engines Such As Bing, Yahoo, and Yandex.