• Your Content Strategy Is The Overall Strategy For All Of Your Content Marketing Efforts.
  • All Of Your Content Marketing Campaigns Will Spin Out From Your Content Strategy.
  • A Content Marketing Campaign Is A One-Time Series Of Efforts And Actions That Align Around A Single Goal.
  • A Content Marketing Campaign Can Be Launched Over The Course Of Hours Or Months Depending On Its Size And Scope.
  • Creating And Maintaining An Entire Blog Would Not Be An Example Of A Content Marketing Campaign, As It Would Be Part Of The Larger Strategy.
  • But Creating A New Best Practices Guide, Ebook, Webinar, Video Series, Or Online Tool Would Be A Content Marketing Campaign.