Filtering, targeting and converting potential clients is your Game, Digital Consociate is one of the leading social media agency in Mumbai.

Why Media Planning is Important?

Planning media is essential if you want your ad to reach your target audience. In recent times, the introduction and subsequent expansion of programmatic buying have signaled a growing need for automation across traditional, digital, owned, earned, & paid media. With time, this is only growing in demand.

The main objective of Media planning is to boost a brand through campaigns. These campaigns are targeted to achieve what at brand is looking for; it could be sales, new product launches, and reaching potential users through influencers. To achieve the goal the communication is established with the ripe audience for a higher conversion rate.

Standing shoulder-to-shoulder with the best social media advertising agency in Mumbai, Digital Consociate hand out the best results, our media planning follows a strategic process after conducting extensive market research. We work with clients to know better the target audience they are looking to convert, understand the type of channels audiences uses and at what times, and recommend to them the kind of message that is likely to engage the audience. After gathering the essential details our planning team will finalize the channel to purchase ad space and its price.

Strategize your Media Buying with a Digital Consociate social media agency in Mumbai. Ahead of your ad campaign launch, we get things to do line up for you as we keep up to our reputation of the best social media optimization services in Mumbai.

Starting with the goal of your campaign, we focus on what is the main reason for buying ads; is it you want to increase website traffic, create brand awareness, and social engagement.

We track progress which helps to focus and put efforts in the right direction and track campaigns. This practice also let us monitors your campaigns better and we can determine if any changes are needed as per the flow. It also provides control over your campaign budget, especially, if it’s a long-term running campaign.

We then move to identify your given target and look at specific portals to find them. Determining where to target a campaign is crucial as it sets the tone for success.

Let’s assume, a protein bar company looking to launch their ad campaign for three months with our SMO services in Mumbai, they want to target a health-conscious audience. Our team will come up with options to advertise on YouTube videos with health-related content, fitness and nutrition websites, etc.

When we do this we target the audience by location, interests, behavior, web browsers, etc. So that winning rate is on the higher side.

Set up –

In the next step, we will set up your ad campaign and choose a media buying platform. Now the fun begins by entering key campaign details, like creative assets, bidding strategies, target audience, and campaign type. Once that drill is over, all we need to do is launch and wait for the outcome.

It’s time to get excited and (possibly chilling at this time) as we will track the performance of the ad campaign. This could either way.

Soon after the campaign launch, we proceed with collecting data on how the ads are performing. This is the stage, where we cannot come to a conclusion in a jiffy. We will gather and analyze enough data to get the complete picture before switching gears.

Taking our last instance of protein bar Company, we launched an ad campaign through Google’s ad network. This campaign is using one video ad and two static image ads. A week passes by, and it comes to our notice that the video ad is performing better than the banner ads. Then we can take the decision to re-shuffle the funds to the ad type and placement which is creating a better outcome.

It is our job to get maximum ad potential while not crossing the significant budget line. So, the ad isn’t performing as per the expectations, we are open to making adjustments during the length of the ad campaign.

We take pride in being one of the best social media marketing agency in Mumbai, we make sure all Media & Planning, and Buying is taken care of.